Primark has collaborated with YouTuber Saffron Barker on a 21-piece collection of homewares, loungewear, and stationery products: Saffy B by Saffron Barker.
The range includes sequined cushions, fluffy ponchos, slogan mugs, pillow and duvet cover sets, hot water bottle covers, photo clips, string lights and notebooks, all in a colour palette of pink and grey with cute eyelash motifs.
Saffron Barker announced the new range in a YouTube video where she unboxed her own products. The Brighton-based 17-year old has over a million subscribers to her YouTube channel where she posts beauty tutorials and fashion advice.
The Primark x Saffy B collection ranges in price from £1.50 to £17 and is available in-store now. Saffron Barker has also been in attendance at meet and greet events at three Primark stores in Oxford Street East, Bristol, and Manchester.