High-end luggage brand TUMI has announced the release of a global campaign to coincide with the launch of its newest women’s collections, Georgica and Mezzanine, and the Voyageur and Mariella collections to be released later in the year.
Actress, producer, and activist Rosario Dawson stars in the campaign as four different personas, who are all on their perfect journey.
The four different TUMI women include a gritty boxer with the Voyageur Colina Duffel, a high-powered businesswoman using the Georgica Yvonne Carry-All, a passionate creative with the Mezzanine Joan Backpack, and an eccentric tastemaker with her Mariella Vivian Tote.
Rosario Dawson said: “Being a part of this TUMI campaign has been an incredible experience. I’ve loved expressing each of these personas, creating bold statements and communicating powerful actions through each journey.”
TUMI’s creative director, Victor Sanz, added: “With this campaign, we wanted to follow the spirit embodied by each of these personas, revealing one amazing, strong, resilient, intelligent woman. Partnering with Rosario to present this incredible woman to the world was an amazing experience. This woman inspired us and represents all the women breaking barriers and living in multiple modes
around the world.”
The Georgica, Mezzanine, Voyageur and Mariella collections will be available in a range of styles, sizes, and colours, and will be available from TUMI retail stores worldwide and online from TUMI.com.