Roman Originals see 560% sales rise from #TheDress

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Roman Originals, the Birmingham-based company which saw one of its dresses spark a global debate last week, has experienced a 560 per cent rise in sales.

According to Drapers, the £50 blue and black dress – which was seen as white and gold or its original colours by people around the world – has sold out online and in its stores, creating over 1,800 back orders.

#TheDress dominated social media last week after users debated its actual colouring, being seen as either blue and black or white and gold depending on varying factors.

As a result of the frenzy, Roman Originals has produced a white and gold version of the dress, which will be auctioned on eBay to raise money for Comic Relief.

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