Rihanna for Emporio Armani Lingerie and Jeans Spring/Summer 2012

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Rihanna modelling in next to nothing is not an unusual sight, but seeing the pop star in softer lingerie for Emporio Armani is a welcome change.

The Bajan R&B queen stars in her second campaign for the brand, modelling denim and underwear looks for their spring/summer 2012 campaign, looking demure, pretty, but still oozing sex appeal in classy black and white images.

Shot by famous photographer duo Mert Alas and Marcus Piggott in Dublin, the campaign is set to hit magazines and billboards in the coming months. Cue the unexplained traffic jams.

Images: Emporio Armani