Topshop is moving camps from the Tate Modern to another London landmark this coming London fashion week, specifically Regents Park.
The show space has been designed by Scandi architect Pernilla Ohrstedt. Her concept was to bring the outside inside – the catwalk will be real grass and there will be a botanical backdrop to the presentations.
“My design for Topshop Showspace SS14 is inspired by minimal ways of creating paths through nature and parks, ” said Ohrstedt of her inspiration, “be it trampled desire lines in Regents Park or the simplicity of constructions that take you across boggy marshes in northern Sweden.”
Among those showing at Topshop’s venue this season are shoe maestro Sophia Webster, Marios Schwab, Meadham Kirchoff, Fashion East and, of course, Topshop’s in-house label Unique.