Quiz opens digital flagship store in Westfield Stratford City

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The Quiz flagship in the Westfield Stratford shopping centre has re-opened after significant refurbishment incorporating its first in-store “digital kiosk”.

The kiosk allows customers to browse and buy from the entire collection, whether or not the product is available in store.There are also ipads located throughout the store to supplement the digital kiosk.

Other new additions to the 2,500 sq ft store include a high-level scatter wall featuring social media content, campaign videos, and brand photographs.

Retail Operations Director, Omar Aziz, said: “Just like our clothes, this store is designed to stand out. Our products are designed to make women feel glamorous, so we want our store experience to reflect this by making our customers feel special and to leave them with a lasting impression. Social is huge for us so we are delighted to be able to incorporate this into our physical stores via the scatter wall. By bringing the latest technology in store, we can showcase our wider offering and bring the Quiz brand to life.”

Quiz was founded in 1993 in Scotland and has now expanded to over 300 stores and concessions in 20 countries.

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