Womenswear retailer QUIZ is branching out into men’s fashion with the launch of a dedicated menswear site, QUIZMAN.com.
QUIZMAN is launching with a capsule day to evening collection including shirts, blazers, denim, trousers, and smart outfits, with prices starting at £14.99. The collection is overseen by buyer Harry Butt, who previously worked for menswear chain Slaters.
To support the launch of the collection, dedicated social media accounts will also be launched with updates on the latest looks and style inspiration.
Sheraz Ramzan, Chief Commercial Officer at QUIZ said: “The QUIZ brand is increasingly recognised as a leading omni-channel destination for the latest looks at fantastic value prices. As the brand grows in awareness, we are exploring extending our offer to fashion conscious men with the exciting launch of this capsule collection aimed at men who want a tailored look for any occasion, whether that’s an important work meeting, a day at the races, a party or a night out. We look forward to seeing the reaction to this exciting trial.”
QUIZ recently reported a 30% increase in sales for the year ending 31 March 2018. The brand has 300 stores and concessions in 20 countries.