Puffa are celebrating their 40th anniversary by drawing design inspirations from nearly four decades of iconic British heritage collections. The new AW12 collection has been thought up with “modern city living” prominently in designer’s minds to suit urban customers. The brand has ensured to stay loyal to their classic heritage aesthetic though.
The brand was established n 1973 by Penny Rogers, who was fascinated by various jackets she had seen on her travels. The designs have modified in terms of material innovations to ensure maximum warmth – perfect for British winters. The brand has stayed true to their roots with their anniversary collection, as depending whether you’re more accustomed to countryside or urban city styles, Puffa will have something for you, with vast varieties of styles and weights of jackets and coats available.
The Original Women’s Collection for AW12 offers a variety of cuts and styles to suit all body shapes, from the streamline and fitted “Tiara” Gilet, to the classic “Phoebe” Trench and wonderfully warm “Lea” Jacket. It seems Puffa have customised their designs so there is something to suit all Brits.
Browse the collection at puffa.com.