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Prada Bags Get Personal

by Sharn Rayment

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Luxury Italian brand Prada have gone casual this season, launching a range of bags that you can personalise.

The range consists of 26 different styles, including a sporty backpack, a plain black shoulder tote bag and a globe-trotter style suitcase. Each piece can be personalised with jazzy initial patches, making your Prada arm candy well and truly yours.

But the service doesn’t come cheap – shoppers start at £600 and backpacks start at £590. The bags are available from tomorrow (15th January) at prada.com or in 12 Prada stores worldwide, including Milan, Rome, Paris, London, Monaco, New York, Tokyo, Nagoya, Hong Kong, Beijing and Hong Kong.

As you can imagine the a-listers have already nabbed theirs with Kate Winslet, Claire Danes and Renée Zellweger spotted with personalised totes swinging from their arms. Naturally we’re not at all jealous. Nope.

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