Our capital has given 3.1 Phillip Lim a warm London welcome, as the brand launches their first UK store in South Kensington.
Located on Pelham Street, the store encompasses 3,200 square-foot and holds host to the label’s men’s, women’s and accessories collections.
The store has been launched in collaboration with luxury retail company Club 21 UK, and the coupling are already planning the launch of a second UK location, set to be announced in early 2014.
“London has always been so welcoming to us, and we have waited it out and chosen our partner wisely,” said the label’s co-founder and CEO, Wen Zhou. “We are not going to rush into anything; we want to make sure we are in the right locations with the right message at the right time, and Club 21 are really on board with helping us to do this. We are very excited.”