Paul Weller and his daughter Leah, 22, are keeping it in the family for Daks’ 120th anniversary campaign, by teaming up for a duet.
The father-daughter duo sing a rendition of Weller’s 1995 hit ‘You Do Something To Me,’ around a stylish grand piano and are styled, naturally, in chic Daks ensembles.
As well the TV advert, the Wellers are set to appear in print campaigns across newspapers and glossy magazines, with Paul being no stranger to the fashion world. He starred in a John Varvatos campaign with singer Miles Kane in 2012, and collaborated with Liam Gallagher on his Pretty Green fashion line in 2011.
In honour of its grand old age, British label Daks has designed a 120th Anniversary Check to mark the occasion – like the campaign, we can’t wait to see it.