At the beginning of this month Paul Smith opened his 13th (yes 13th!) store in this fair old city of London, located at 46 Beak Street, in the bustling media hub of London that is Soho. The store – which will be solely selling his menswear ranges PS by Paul Smith, Paul Smith men’s and Paul Smith Jeans as well as the usual accessories, luggage and shoes – is spread over two well thought-out and beautifully presented floors.
What really sets this store apart from others though is the fact that the decorations have been submitted by Paul Smith fans themselves. A few months back Mr Smith himself asked for readers to send in their customised envelopes to be used to help decorate the interior. We think it was a fantastic idea to engage fans of the brand and encourage those who submitted entries to visit the shop and feel part of such an iconic British label.
Some of the shop artwork – designed by Paul Smith customers themselves!
To find out more about the store visit the Paul Smith website.
Paul Smith Soho
46 Beak Street