Paloma Faith fronts Agent Provocateur campaign

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British signer and actress Paloma Faith has been revealed as the face of Agent Provocateur’s latest advertising campaign, years after working part-time at the underwear brand’s Soho store.

Posing in a range of the label’s latest lingerie, Faith is captured back in a store-like setting, cleaning windows and lounging on the front desk in the employee’s signature pink coat uniform.

Alice Hawkins, the photographer behind the latest shots, is also one of the brand’s former staff members, drawing inspiration from her time at the store for the ‘Knickers Forever’ campaign.

Paloma Faith worked for the brand when she was 21 years old, whilst studying for an MA in Theatre Directing at Central Saint Martins.

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