Fashion and lifestyle brand & Other Stories has announced the opening of its fifth store in London at King’s Boulevard, King’s Cross in autumn 2017.
The 5,920 sq ft retail space will stock a selection of accessories, stationery, bags, jewellery, beauty products, shoes, and ready-to-wear fashion. All items are designed at ateliers in Paris, Stockholm, and Los Angeles.
The location of the new store is estimated to have an annual footfall of 18 million people by 2019.
Other retail stores to open at King’s Cross include Nike Central, which opened in August last year, and Jigsaw, Carhartt WIP and 18Montrose, all due to open new stores shortly.
Samuel Fernström Managing Director at & Other Stories said: “We’re thrilled to have found a great location in the King’s Cross neighbourhood. There’s a very creative atmosphere here with Central Saint Martins just around the corner, making us feel right at home. We can’t wait to open our doors this autumn.”