Online fashion retailer Boohoo partners with Shazam

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Online fashion retailer Boohoo has teamed up with Shazam to launch a visual recognition system across its television, print and outdoor advertisements.

As the first fashion brand to partner with the music recognition app,  Boohoo enables customers to receive special offers and bespoke content each time they point Shazam at one of its ads, in turn gathering data on customer habits and preferences.

Other brands to use the technology include Marks and Spencer, Disney and Virgin Money.

To experience the visual recognition system for yourself, download Shazam now.