Nudie Jeans opens Shoreditch store

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Swedish denim label Nudie Jeans has arrived in East London, opening a new ‘Repair Station’ store in Shoreditch.

Covering 780 square feet, the store plays host to the brand’s full selvedge denim range, as well as outerwear, basic tops and shirting.

The interior echoes the industrial feel of its Soho store, using reclaimed wood and raw steel shelving to create a rustic yet minimalist aesthetic.

Visit the Nude Jeans store now at 19-29 Redchurch Street, London, E2 7DJ.