NIVEA and Matthew Williamson announce partnership

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Skincare brand Nivea has announced it will be collaborating with designer Matthew Williamson to produce a limited edition of its Black & White deodorant.

The usually monochrome deodorant features a blue and pink floral and butterfly design, designed by Williamson.

A campaign running alongside the new product launch celebrates timeless style and will include a series of films featuring Williamson sharing his style secrets and tips.

The 360° campaign will include targeted digital ads, social media activity with a select group of online influencers, and eye catching POS materials.

Patrick Hoven, regional marketing director at NIVEA, said: “The Nivea Black & White Deodorant is an iconic product which has long been helping consumers keep their clothes stain-free, and we wanted to enhance this sense of making much-loved clothes last. As Matthew Williamson is loved for creating timeless garments which can be worn again and again, this felt a natural partnership. We’re excited to unveil our unique new product designed by Matthew Williamson, now offering consumers an even more stylish solution to keeping their clothes fresh for longer.”

Stores will start stocking the deodorant from August and it will be available for a limited time only.

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