Shirt and shoemaker New & Lingwood has embarked on a five-year partnership as Official Style Partner of the Qatar Goodwood Festival, “Glorious Goodwood”.
New & Lingwood will sponsor races for the duration of the partnership and will offer a selection of classic suits and accessories for sale at Goodwood The Kennels Shop. A curated selection of merchandise will also be available in the Racing Colours shop at the Richmond Enclosure.
To celebrate the partnership, New & Lingwood will produce a Winner’s Sheet using the same fuchsia and turquoise silk jacquard that was used in a dressing gown seen on the BBC’s The Night Manager. This will be presented to the winning horse of the New & Lingwood Handicap stakes race, which takes place at 4.45pm on 1st of August.
Carolyn Springett, CEO of New & Lingwood said: “We are very excited to be partnering with such a well-established name in both British horse racing and motoring and are looking forward to injecting some modern styles, incredible colours and the finest materials into the races – particularly onto the winning horse’s sheet!”
New & Lingwood was founded over 150 years ago and its tailoring is often seen on race goers attending high-profile events such as Ascot and Cheltenham.
Goodwood runs from the 1st of August until the 5th of August and race goers are known for their smart dress, with linen suits being the most popular outfit of choice.