New British watch brand Farer launches

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Just in time for the Christmas period, new British watch brand Farer is set to launch with a range of luxury retro-inspired watches.

With a sole aim to “create beautiful, affordable and high quality products”, the label designs each piece in Britain, using the finest watchmakers in Switzerland to craft the final product.

For its first collection, Farer’s smart range of unisex timepieces look to vintage designs of the fifties and sixties, bringing fashion fans bold yet wearable watches for everyday life.

Plus, each piece comes with a lifetime guarantee, proving its unique pieces are built to last.

Look out for Farer when it launches exclusively at Selfridges this November, with prices ranging from £325 to £425.