Net-a-Porter’s founder Natalie Massenet talks about Mr. Porter

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“We believe the way men would like to shop has yet to be invented. Traditionally the men’s market is very small compared to the women’s and maybe that’s how it will stay, but let’s see if we can create the ultimate men’s shopping experience.

With Mr. Porter, we are not intending to just reskin Net-a-Porter and call it a men’s site. We’ve thrown away every­thing we know about shopping online and started from scratch because we’re working with a customer base that’s inherently not crazy about going into stores. We’re tailoring the navigation and the services to cater to the male psychology of shopping, which is very different from a woman’s. Men shop to build a long-term wardrobe, while women focus more on short-term, trend-driven pieces.”