The new Christmas holiday campaign for Net-A-Porter and Mr Porter has just been released to mark the official opening of the online gift shops for both brands.
The campaign, “Party with the Porters”, includes digital, print, and video media that will run on the Net-A-Porter and Mr Porter YouTube channels until the end of the holiday season.
Models Anais Mali and Ollie Edwards star in the campaign, which features key products sold by the etailers along with the signature brand packaging and decorations (including a Christmas tree made from Net-A-Porter and Mr Porter boxes) on the theme of party celebrations inside a hotel.
The campaign also plays on the 24/7 ordering service on offer to the guests staying at the recently opened The Ned hotel in London. Guests can order from a menu of frequently forgotten items such as cufflinks, shirts, tights, earrings, and socks, and have their order delivered to their room within minutes.
President of both brands, Alison Loehnis, said: “We’re excited to be launching our third co-branded holiday campaign, Party with the Porters which celebrates the festive season in style. The campaign kicks off the holiday season at Net-A-Porter and Mr Porter and brings our expertly curated selection of luxury gifting to our customers around the globe.”