Luxury etailer NET-A-PORTER expands into China

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Luxury online shopping giant NET-A-PORTER has tapped into the buying power of Chinese consumers, planning expansion into the Eastern country next month.

After acquiring Shouke Limited, a Chinese e-commerce platform, the London-based company have opened a distribution centre in Hong Kong to start the launch, which will begin with a Chinese version of The Outnet, a division of NET-A-PORTER, which sells cut price designer wear.

According to Global Blue, the average amount spent by a Chinese customer in 2011 during a single shopping trip to London was £1,058, but now they’ll be able to shop their favourite luxury labels from the comfort of their own home.

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