Natalie Massenet joins Farfetch as non-executive co-chairman

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Founder of designer e-commerce store Net-a-Porter, Natalie Massenet, has confirmed she will be starting a new role at competitor, Farfetch.

Massenet resigned from the company 18 months ago after it was sold for £2.3 billion as part of a merger deal with Yoox.

Farfetch was founded by current executive co-chairman and CEO José Neves in 2008. The platform curates designer looks and vintage finds from boutiques and fashion stores all over the world, allowing the consumer to shop for luxury brands and unique styles from one website.

Massenet’s focus in her new role will be to grow the global brand and work on strengthening partnerships in the fashion industry.

She previously worked alongside Neves at the British Fashion Council and called him “the best of our entrepreneurs; a brilliant mind, a visionary leader and a gentleman.”

Neves has also admitted to being a long-time admirer of Massenet and her pioneering vision for selling luxury fashion online and e-commerce in general.

Net-a-Porter was founded by Massenet in 2000 and it grew over the 15 years before her resignation to include TheOutnet.com, MrPorter.com, Porter magazine and the Netset. The Yoox Net-a-Porter group reported sales of £654 million in the first year of trading after the merger.

Farfetch generated gross sales of £650 million in 2016. It works with over 750 designers and boutiques in 40 countries and has over 1 million customers from 190 countries.