Premium Italian fashion brand Napapijri has launched a new campaign as part of their 30th anniversary celebrations.
The 4 Seasons campaign sees the brand collaborating with four musicians to create a contemporary version of Vivaldi’s Four Seasons. The tracks will be premiered in a multi-sensory presentation at Bread & Butter Berlin on 2 September 2017.
Each artist has reworked each piece using his or her own unique style. London-based singer Raleigh Ritchie interprets summer in his orchestral R&B style, LA artist Tokimonsta performs a lyrical beat-driven version of spring, Amsterdam performer Sharon Doorson represents autumn with her powerful vocals, and Berlin’s Jan Blomqvist spins a techno electronic interpretation of winter.
To tie in with the campaign, Napapijri has designed three limited edition pieces with a digital print that will be available exclusively on zalando.com.
Napapijri will continue to celebrate the brand’s 30th anniversary throughout 2017 with the concept “Heritage Forward”. The campaign draws inspiration from the brand’s history and represents innovation with a respectful attitude to the world we live in.
The 4 Seasons installation will be at Bread & Butter Berlin from 1-3 September 2017.