French actress and model Mylene Jampanoï has been named as the star of Agent Provocateur’s spring/summer 2012 campaign.
In the ads Mylene is said to be recapturing “the sensuality and flirtation of the 70’s”, posing in the brand’s latest lingerie in soft focus images. The leafy backdrop brings back the retro feel of the era whilst matching the use of floral prints in the lingerie.
Shop the collection now at Agentprovocateur.com
Creative Director: Sarah Shotton at Agent Provocateur
Director: Jordan Scott at RSA Films
Executive Producer: Melody Sylvester at RSA Films
Producer: Tim Wild at RSA Films
Model: Mylene Jampanoï at Next Models
Stylist: Valentine Fillol-Cordier
Hair: Eamonn Hughes at Premier