Mylene Jampanoï stars in Agent Provocateur’s Spring/Summer 2012 campaign

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French actress and model Mylene Jampanoï has been named as the star of Agent Provocateur’s spring/summer 2012 campaign.

In the ads Mylene is said to be recapturing “the sensuality and flirtation of the 70’s”, posing in the brand’s latest lingerie in soft focus images. The leafy backdrop brings back the retro feel of the era whilst matching the use of floral prints in the lingerie.

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Creative Team

Creative Director: Sarah Shotton at Agent Provocateur

Director: Jordan Scott at RSA Films

Executive Producer: Melody Sylvester at RSA Films

Producer: Tim Wild at RSA Films

Model: Mylene Jampanoï at Next Models

Stylist: Valentine Fillol-Cordier

Hair: Eamonn Hughes at Premier

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