Mulberry has opened a new flagship store at 100 Regent Street, showcasing the products in a fresh and contemporary environment.
Designed by creative Director Johnny Coca and interior designer Faye Toogood, the store’s interior is inspired by British landscapes and simple geometric forms to feel like a modern home with a hint of heritage.
The store offers various shopping services including mobile pay points, click and collect, two-hour same day delivery across central London, and access to products from any Mulberry store worldwide.
In celebration of the store opening, Johnny Coca has created a limited edition collection of the Harlow bag and co-hosted a Supper Club with chairman of the British Fashion Council, Stephanie Phair.
Customers are invited to become a #MulberryMuse with a bespoke interactive studio that projects customised portraits on the store windows.
Young British designer Rosanna Webster has been commissioned by Mulberry to reimagine the Autumn Winter 18 campaign for the launch of 100 Regent Street.
Johnny Coca, Creative Director of Mulberry said: “I’m excited to be opening our new global flagship at 100 Regent Street where we have created a rich and vibrant store concept that brings to life all the elements of British landscape and architecture that inspire us. The pace and energy of Regent Street captures the spirit of Mulberry and is the perfect setting to unveil this new chapter of our brand.”