Mulberry have launched ‘ Brilliant Britain’, an online guide on everything and anything that makes Britain great. Although we never doubted the brilliance of our nation, it turns out there’s quite a lot more to it than we first thought (shame on us). The extensive guide is split into 15 sections ranging from Architecture to food, fashion,music and science. Each section is packed full of information with links to share, recommendations, quotes and contributions. There’s even a ‘Your Brilliant Britain’ section where you can add your own suggestions. Expertly laid out and organised, finding something new to do on home soil couldn’t have been made more simple or enjoyable.
Brand Director Georgia Fendley said: “Our national identity is woven into our brand, so the project seemed to be a natural extension of our heritage and passion for the best of Britain. We wanted to do more than simply feature in an advertising campaign and we decided to create a vehicle that would champion the unsung heroes of the UK.”
The project launches on Thursday (11th October) with an installation in Harrods, and you also pick up an edited printed version of the guide in Mulberry stores.