As part of his new vision for the brand, Mulberry Creative Director Johnny Coca is reinventing the iconic Bayswater bag, and the results are set to be unveiled next week.
“I want to push the boundaries and give a more modern feel for the brand, but keeping all the DNA and authenticity,” he told the Financial Times, “I’m not here to completely change it. It’s really imported to respect where it comes from.”
Called, fittingly, the Bayswater 2016, this new version is more pared-back and minimal – fans of the original will note the Mulberry tree logo has gone and is replaced by etched brand lettering from the 1970s, and the postman’s lock is smaller. This new look is inspired by the different attitude women have now and also lifestyle elements – iPhone pockets feature on these latest styles. As well as the classic burgundy, black and clay colourways, pinks and yellows will also feature in the collection.
Many observers have noted that Mulberry’s recent misfortunes have come down to price, and it’s something Johnny Coca is keen to address. “Sometimes people say ‘you know what, I’m going to redesign,’ and the price is double. It’s not right,” he explained to the FT. The Bayswater 2016 will retail at £895, with a smaller version available for £795.