ASOS have released a new capsule collection in association with MTV inspired by key trends from ‘80s fashion.
The 20-piece collection includes menswear, womenswear, and accessories using MTV archived artwork and logos, neon colours, animal prints, and distressed denim.
Pieces in the collection include one-shoulder cocktail dresses, lace-up swimsuits, oversized t-shirts, sweatshirts, jackets, and neon accessories. Items range in price from £5 for a pair of neon leopard-print ankle socks to £50 for a print windbreaker jacket.
Kerry Taylor, senior vice president of Youth & Music at MTV International said: “MTV and Asos share a young, irreverent spirit, making this collaboration a no-brainer. Creating this fresh new collection was so much fun for our brands, and we hope our audience loves the items as much as we do. We’re excited to see how our fans will rock the looks. I’m already all about the denim jacket.”
Sian Ryan, head of design at ASOS, said: “It felt like a natural fit, especially as we are so excited about the Eighties streetwear trend. As MTV began in the Eighties this was a great era to draw from, taking inspiration from this time of incredible change in both music and pop culture. It was exciting to be able to create a credible fashion range that wasn’t just your typical T-shirt collaboration. The collection includes so many statement pieces and the Eighties decade provided so much great inspiration for graphics, print and colour.”
To tie in with the launch, ASOS has produced a spoof version of the MTV classic series Pimp My Ride, Pimp My Tracksuit. It will be presented by the original presenter of the UK version of the show, Tim Westwood.