Luxury e-tailer Mr Porter launches Officine Panerai fine watches

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Luxury online portal for men’s fashion Mr Porter has introduced the Officine Panerai brand to its selection of fine watches.

The brand will be joining other luxury watch brands on the site including Piaget, IWC Schaffhausen, Baume & Mercier, Mont Blanc, and Bremont and Kingsman X Tag Heuer.

The Officine Panerai selection available at Mr Porter includes 25 curated items including timepieces from the iconic Luminor and Radiomir collections, and an Officine Panerai Table Clock. Prices range from £2,500 to £19,100.

Toby Bateman, managing director at Mr Porter, said: “We are thrilled to be launching Officine Panerai, a high-end sport watch brand that epitomises true Italian heritage and design, alongside Swiss craftsmanship. As consumers yearn for something unique in style and aesthetic from a curated edit, alongside top customer service and advice – Officine Panerai’s iconic collections will give our growing fine watch category an entire new dimension of offering, which I’m sure our customers will be excited to explore.”

Officine Panerai was founded in 1860 in Italy by a watchmaker who invented the first luminous dials using a substance called Radiomir. The brand now represents a combination of heritage, Italian design, and fine Swiss craftsmanship.