Matthew Williamson joins forces with Sainsbury’s to raise money for Sports Relief

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Super Brit designer Matthew Williamson has paired up with foodie favourite Sainsburys to create a chic collection of canvas bags to raise money for Sports Relief.

The limited edition collection, available in three colour schemes, are a fashionable alternative to the common Bag For Life, promoting green living and charitable giving in one fair swoop. The bags are priced at a reasonable £5 with at least £1.50 from the sale of each bag being donated to the charity, which helps people living unimaginable tough lives in both the UK and in some of the world’s poorest countries.

The turquoise bag will go on sale in selected stores on 15th February 2012, with the full collection launching in March.

Which one will you be coveting?