Martin Mason named as new boss at Nicole Farhi

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British brand Nicole Farhi has a new boss, Martin Mason, and he starts his new role tomorrow. His retail CV boasts positions at Pringle, Mulberry and Lulu Guinness, experience that he will need to draw on to transform the fortunes of this label, which went into administration last July.

It was bought in the weeks that followed by Maxine Hargreaves Adams, owner of Fenn Wright Manson, who has said of the appointment that Mason brings with him “a wealth of luxury-goods experience and an ability to drive our plans for international expansion.”

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