Magnum teams up with Selfridges for 25th anniversary

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Magnum has collaborated with luxury department store Selfridges on a limited-edition ice cream, to mark the brand’s 25th anniversary.

The one-off treat is inspired by crème brûlée and comes packaged in a signature yellow Selfridges box.

As part of the company’s birthday celebrations, Magnum has also launched a ‘Make My Magnum’ pop-up bar in the London department store, allowing shoppers to personalise their own ice creams.

The limited-edition flavour is available now until the end of August at all Selfridges stores.

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