Magnum ‘pleasure store’ opens in Covent Garden

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Magnum opened a new “pleasure store” in Covent Garden this week where customers can customise ice creams with their own choice of toppings.

Customers can choose between a single or double (with two layers of chocolate and one layer of sauce) dipped Magnum ice cream bar in vanilla or chocolate and their own selection of toppings including black lava sea salt, blackberry crunch, and rose petals. Each ice cream will be finished with a drizzle of chocolate and an M coin decoration.

The pop-up shop was designed by Moschino creative director Jeremy Scott and will be decorated with Magnum x Moschino bags.

The pop-up ice cream shop will be open daily until 10 September at 21-23 Earlham Street, Seven Dials. Ice creams will start at £5.50.

Opening hours: 10am – 7pm Monday to Wednesday, 10am – 10pm Thursday, 10am – 9pm Friday, 10am – 10pm Saturday, and 10am – 6pm Sunday.