MAC To Launch Wonder Woman Range

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We love Mac – it’s a fact. So when they come out with some sort of character-based range we love them a little bit more. They’ve done everything from Disney to Hello Kitty, but now its superhero time.

The luxury make-up brand is launching a Wonder Woman themed cosmetic range, with colour palettes based on the comic book heroine. They’ve just been given the go ahead by Warner Brothers who own the rights to the classic character.

“People are fascinated by the power of transformation,” said James Gager, senior vice president and creative director of MAC Worldwide. “That’s something Wonder Woman has always embodied — and so has MAC. Wonder Woman uses the power of makeup to eliminate dullness and make women beautiful, which is the role our makeup artists play in real life. And part of cosmetics is fantasy. We love showing people that you can have great fun with makeup.”

The products will be larger than their normal products, reflecting the ‘amazing strength’  of Wonder Woman. Colourwise you can expect bold blues, shimmering yellows and her signature bold red lipstick.

We love the retro packaging from the bullet style lipstick to the metallic brush pouch. Now all we need is that skin-tight costume…