Luxury group LVMH (Louis Vuitton Moet Hennessey) who own brands such as Dior, Fendi and Kenzo, are opening up some of it’s heritage sites to the public across Europe to reassert it’s roots in craftsmanship. The 25 visitor spots are located across France, Italy, England, Poland and Spain, including wine vineyards, family mansions, historic boutiques and the workshops where their products are made.
This historical venture reveals the vast history of LVMH, particularly in the European merchant class, which includes craft traditions in perfumery, cosmetics, jewellery, watch making, leather crafting, and fashion design.
The idea is said to increase interest and transparency of the brand and reinforce the authenticity of their products. The sites will open this year on 15th-16th October. The locations will be revealed later this year.