Lucy Choi opens first standalone store in London

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Luxury footwear label Lucy Choi London has opened its first standalone boutique in the West End’s Connaught Village, setting up shop in a space once occupied by the designer’s uncle and fellow footwear pro, Jimmy Choo.

The new store takes the form of “every girl’s dream boudoir”, complete with a clean and elegant interior to provide a stylish backdrop to the brand’s coveted designs. Having only launched in 2012, the new opening hopes to attract British fashionistas, as well as international shoppers.

Visit the new Lucy Choi London boutique now at 18 Connaught Street, London, W2 2AF.