London label SUR launch Covent Garden pop-up store

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The pop-ups are coming thick and fast this year. The latest being from new contemporary womenswear label, Sur, which arrives in time for London Fashion Week, with a temporary store in Covent Garden from 14th -17th September.

Sur is a new brand from established Barcelona designer, Laura Figueras, who moved to London in 2009. “With Sur, I really wanted to create a sophisticated and feminine label. The ethos is to work with the very best materials and makers, to create simple, but luxurious feeling garments, which women will find easy and pleasurable to wear.”

To celebrate their launch, the label is offering a once-only offer of 50% off to its first fifty customers, either online or in the popup store. 50% off for life, that is, if you’re one of the lucky consumers to make it there early enough.

Sur’s pop-up space is at 67 Neal St, Covent Garden, WC2H 9JP from 14th – 17th September. www.sur-studio.co.uk