London gears up for the Olympic Style Stakes

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Few can have missed the fact that Olympic Games will be coming to London this summer, with blanket media coverage of the British athletes gearing up for the highlight of their careers. If you’re feeling inspired enough to get involved in some sporting activity, then great, but there’s no reason why you can’t look good while you’re doing it.

The EA7 range from scottsmenswear.co.uk perfectly illustrates the comfortable meeting of style and functionality, with active sportswear that still retains the touch of class you’d normally associate with Emporio Armani. Of course, the clothes alone won’t make you any fitter – you’ll have to do that bit yourself.

But while the likes of Jessica Ennis and Sir Chris Hoy prepare to take on the best of the rest in the sporting arena, wearing designs by Stella McCartney, fashion labels are also battling it out to make the athletes look the best off the track. Starting with the home team, Next has unveiled its range of formalwear for Team GB, consisting of sharp men’s suits and stylish dresses for the ladies – the latter coming complete with a laser-cut Union Jack motif backed in shimmering gold foil – all in midnight blue. Next has also been careful to make sure that the athletes feel as comfortable as they do in a tracksuit in their more formal wear, which is a nice touch.

The competition comes from the preppy style of Olympic enthusiasts Ralph Lauren, who will once again be dressing the US hopefuls, this time in shirt-dresses for the ladies and button-downs and newsboy caps for the men. Also in the mix is the Italian squad, which is sure to look the part in Giorgio Armani pieces, while even Azerbaijan has drafted in Ermanno Scervino for its own formalwear. Let the Games begin!

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