British designer Anya Hindmarch, business ambassador for the UK, said today that London Fashion Week highlights the innovation and creativity of the UK’s many designers.
She said: “I am extremely excited about the start of London Fashion Week. London is a true centre of creativity and home to a huge amount of talent underpinned by a strong support network provided by the British Fashion Council and UK Trade and Investment. London Fashion Week is a crucial showcase for gifted and innovative designers, both home-grown and international, and an event that we can be very proud of.”
Anya was appointed business ambassador last year by Prime Minister David Cameron to support UK exports and encourage investment into the UK.
Emphasising the importance of fashion Susan Haird, Acting Chief Executive of UK Trade & Investment (UKTI), said: “London Fashion Week is an excellent platform for British designers to showcase to the international fashion community the creative, edgy brilliance of our fashion industry, which is worth £21 billion to the UK economy and supports 1.31 million jobs.”
London Fashion Week alone generates around £100m, contributing over £20 million to the London economy. It attracts visitors from over 25 countries including US, France, Italy, Russia, Middle East, China and UAE, and generates press coverage worldwide.