London-based label YMC collaborates with Clarks Originals for SS13

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Hot British label YMC (‘You Must Create’) has collaborated with Clarks Originals, and the covetable designs have just hit stores and online. Focused on form and function, the brand has reinvented the driving shoe and desert boot shape to create the Edmund in cobalt and brown leather, and the Edmund boot in cognac and dark-brown. Gemma Green of Clarks described, “YMC’s philosophy makes them perfect for a collaboration with Clarks Originals and we’re really excited about the results”.






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