Lidl to launch clothing line in collaboration with Heidi Klum

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German supermarket chain Lidl has announced it will be launching a new fashion collection in stores in Europe and the US, designed in collaboration with supermodel Heidi Klum.

The collection is described as “high-end yet affordable” and will include suede jackets, dresses, trousers, camisole tops, kaftans, and underwear.

Ryan McDonnell, Lidl UK commercial director, said: “As both a global fashion icon and grounded individual, Heidi is an incredible source of inspiration, which we think will really resonate with our customers. We are extremely excited about offering our most premium fashion range to date, and look forward to the first collection going on sale later this year.”

Heidi Klum has previously designed for brands including Victoria’s Secret, Birkenstock, and Jordache Jeans. She also has her own fashion line, Heidi Klum Intimates. She said: “Lidl is known for making quality products at affordable prices and I’m proud to partner with them on this fashion collaboration.”

The new collection is expected to launch ahead of London Fashion week in September 2017.

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