Liberty has unveiled its new menswear department, the result of the biggest investment in the stores 142-year history.
The department was remodelled by design firm Daytrip, inspired by store founder Arthur Lasenby’s vision of an eclectic home displaying items for sale in comfortable surroundings. The space is divided into rooms complete with furniture, fireplaces, and art.
The retail space was also extended to reveal original historical features and a specialist barber, Ruffians, has been installed.
The pillars of the central gallery are decorated with a mural by artist Stephen Doherty and the department can now be directly accessed via a previously unused staircase that connects to the Great Marlborough Street entrance.
20 new brands are now represented in the department, including Mathew Miller, OAMC, Helbers, James Tanner, and Ten C. There is also a new area dedicated to Japanese brands, an updated denim department, and a t-shirt gallery.