Lana Del Rey becomes the new face of Jaguar

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Fresh from her H&M campaign, Lana Del Rey has taken on a new venture with Jaguar. To promote the new F-Type two seater, Lana works a retro poolside look that makes us want to immediately jump on a plane to hotter climes. Adrian Hallmark, Jaguar’s global brand director, said of the project, “The allure of Jaguar is in large part due to its duality—a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements”.

Take a look at the first few campaign images below and let us know what you think with a tweet @LDNfashion