Daniel Wellington is partnering with Kendall Jenner for the launch of its new timepiece – the Classic Petite.
The new 32mm watch is made from stainless steel and available in rose gold or silver, with a black or white dial. The watch comes with a soft mesh band available in silver or rose gold plating.
Daniel Wellington founder, Filip Tysander, said: “Defined by its contemporary look and sophisticated design, Classic Petite is a must-have staple for every modern icon. We are proud to show our flagship Classic collection in a new light.”
Kendall Jenner added: “The Classic Petite is stylish and modern, and I can wear it with anything. This is an exciting time to be working with Daniel Wellington and I’m so happy to be the face of the collection.”
Daniel Wellington is well known for its presence on social media and using popular bloggers to promote its watches. Jenner herself boasts over 76 million Instagram followers.
The brand now plans to open 10 new stores in Hong Kong and grow its current 34 worldwide stores to 200-300 by the end of 2018.
The Classic Petite retails at £139 and is currently available online at www.danielwellington.com. It will be available in selected stores from the 1st of April.