Lila Grace, the 14-year-old daughter of Kate Moss and Jefferson Hack has been revealed as the new face of the Braid Bar, a beauty bar based in Selfridges.
She appears alongside friend Stella Jones, daughter of The Clash musician Mick Jones, wearing her hair tied back in long colourful braids and showing off her braces and double ear piercing.
The campaign has received some criticism for cultural appropriation after complaints that the company had chosen two white models to advertise a hairstyle traditionally worn by black men and women.
Lila Grace has previously been photographed with her mother for the cover of Italian Vogue.
The young model has already been signed by KMA, Kate Moss’s modelling agency that launched last year.