Requests soar for the ‘Middletan’

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Kate Middleton may live an enviable Princess lifestyle, but it seem it’s her skin tone that people are after, as tanning firm LDN:SKINS has reported a 70 per cent increase in requests for her softer tan.

The company, who according to the Evening Standard run over 1,000 tanning booths across the UK, have said that the demand for “Kate Price style darker tans” have faded and customers are now leaning towards a Kate style ‘Middletan’.

“Kate’s tan tone looks very jet-set, as if she has just returned from a European weekend break, not a two-week holiday where she tried to go as dark as possible,” said the brand’s UK representative, Lena White.

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