CHANEL designer Karl Lagerfeld is bringing haute couture to soft drinks, unveiling three new fashionable bottle designs for Diet Coke today.
The white, pink and black coloured limited-edition bottles, featuring Lagerfeld’s signature silhouette, will hit shelves in June.
Lagerfeld, 77, famously shed nearly 45kg in 2001, crediting a diet of stewed vegetables and Diet Coke.
“It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day,” Lagerfeld said in a statement about the collaboration.
“It was pure pleasure to do a campaign with people I like and for a product I love.”
In addition to designing the bottles, Lagerfeld photographed models Coco Rocha, Heidi Mount and Jeneil Williams in the accompanying advertising campaign.