Karl Lagerfeld to launch Olympic-themed capsule collection at Selfridges

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Karl Lagerfeld is embracing London fever in the run up to the 2012 Olympic Games, by launching his selection of eponymous brands in the Oxford Street department store Selfridges.

The German-born designer will launch his high-end label Karl Lagerfeld, diffusion line Karl and new premium ready-to-wear line Karl Lagerfeld Paris Man in the shopping space, as well as a pop-up shop for his Olympic-themed capsule collection, Team Karl.

Lagerfeld’s space will open on July 24, just three days before the start of the London 2012 Olympics, on Selfridges’ third floor, complete with complementing window displays.