Justin Bieber has launched an exclusive Purpose the Stadium tour merchandise collection in association with Selfridges.
The collection was developed with Universal Music Group’s merchandise and brand management company, Bravado, and comprises of 24 unisex pieces including t-shirts, sweat shirts and pants, hoodies, and accessories.
Items in the collection follow a colour palette of black, white, and bright yellow, with prints and logos in red and blue. Some items feature the heavy metal inspired Purpose Tour logo, while others are printed with “STAFF”, “SECURITY”, and “TEAM BIEBER”.
Justin Bieber said about the collection: “British rock culture and street style – particularly metal and punk – is a big influence of mine, so I’m looking forward to seeing how people in the UK are wearing the Purpose Collection.”
Mat Vlasic, CEO of Bravado, added: “We’ve had the privilege of helping Justin take his Purpose Tour Collection around the world and there’s no better UK partner for this launch than the iconic fashion institution Selfridges.”
Prices range from £35 for a beanie to £165 for a pair of jogging bottoms.